Directly Test SEO with Google Search Console
For those of us that have been in the SEO arena for almost a decade now, we have witnessed firsthand the evolution of search. The major web crawlers have released countless blogs, tutorials, videos and tools to help web developers follow the preferred practices and guidelines.
One of the best tools, historically, has been Google Search Console, a platform dedicated to helping you improve your results on search. It has grown from one page of simple analytics reporting to over 24 reporting options, live testing and even more quick-fix SEO tools.
All those options and continued improvements have been great, but a major issue with SEO is waiting to see if the changes and tweaks have actually impacted your search results. Now, Google is trying to speed up the process so you don’t have to wait and wonder or re-index content and cross your fingers when you look at the results in the upcoming months.
You can now complete live, on-the-spot testing to ensure you are in compliance and that your tasks are actually helping you on the search engine results page (SERP). And once the actions are approved by Google, right then and there, the improvements “are automatically speeding up crawling once we see things are ok,” wrote Google Webmaster on their official blog.
You can even preview the changes and see how they will appear on the SERP. The problem for a lot of business owners is not knowing what content, on-site and off-site SEO changes need to happen to make sure they appear on the first page AND ahead of the competition.
Curious about the SEO outlook for your company? Get a free competitor assessment from MAXtech so you at least know where you stack up against other companies in your industry: 614-401-8800.