Advertising's Big Trend to Mobile
Are we at the "sounding like a broken record stage" yet when it comes to the impact mobile devices are having on the way we surf, shop, advertise and even live?
Before we start, just so everyone is on the same page, here are a couple of broad mobile device statistics:
- There were over 1.4 billion smartphones in use in 2013 (That breaks down to 1 out of 7 humans).
- Americans, on average, spend 2 hours a day on mobile devices.
- A quarter of all online searches are done on a mobile device.
- By 2015, it is estimated that the mobile market, in the U.S. alone, will generate 400 billion (it was only 139 billion in 2012).
The rise of mobile is like how when more people starting driving and more roads were created, billboards started popping up left and right. The key is being at the right intersection with the biggest sign.
"In 2013, 19 percent of Google's ad revenue came from mobile search ads, and it's expected to rise to 30 percent over the next 3 years, according to eMarketer," reported Ginny Marvin of Search Engine Land.
Google and other online giants are preparing for the huge influx of mobile advertising and revenue. One way for small businesses and companies looking to take advantage of extended mobile use by consumers is taking a progressive approach. SMS/Text advertising, for example, allows you to directly communicate with current and potential clients, push deals and build a phone number base.
Mobile Banner ads scroll your products and services across the user's phone when they are on popular sites, so you reach more consumers quicker.
The key is taking action right away to stay with the mobile trends.
"Marin estimates that mobile budget share will rise above one-third of paid search budgets by then end of 2014," reported Marvin.
Sources: Search Engine Land, eMarketer, Search Engine Journal