The Importance of Hyper Local: What It Is, How It Works, & How It Can Help Your Business
If you have a business providing products and/or services for local clientele, then it's extremely important to increase your company's visibility on local searches. Ranking locally in your service area(s) on search engines such as Google, Bing, and Yahoo!, helps your business increase its visibility, increasing your chance to make a sale. Our Hyper Local service can help you do just that.
In this post, we will explain what Hyper Local is, how it works, why your business needs it, and what could happen if your business doesn't have it.
What Is Hyper Local?Hyper Local is a blend of SEO tools, software and tactics used to create high-ranking listings for businesses on Google's first page. This is different from the standard organic ranking in that it also includes Google Maps, Google My Business, Pay Per Click (PPC) advertising, and Yext.
Yext is used because it provides quality resources for ranking higher on Google Maps, including consolidating business information and producing accurate listings for more than 70 local listing sites (e.g. Yelp, FourSquare, SuperPages.com, EZlocal, and more).
How Hyper Local Works
Hyper Local uses the same tactics that traditional SEO uses (including technical, on-site and off-site SEO), but in a broader manner. More specifically, Hyper Local uses standard SEO tactics combined with PPC and social media advertising to integrate the rank of “social pings” – ranking authority given by social links and mentions.
Yext allows businesses to enter the most accurate information for your business, and then posts that information on more than 70 different local listing sites. While Yext is useful on its own, when it's combined with other local SEO tactics, it becomes an extremely powerful tool for dominating the first page of Google Search.
Why MAXtech Uses This Hyper Local ApproachSearch engines often show the wrong information and third-party details for your business if you haven’t been proactive with updating your online business information, which can be a very time-consuming endeavor. However, MAXtech has the technology, the knowledge, and the experience to ensure that your company's correct information including addresses, local maps, and phone numbers are appearing accordingly on search engines. We will optimize and update your company's listings on an individual basis and provide you with local reports outlining and showing how your business is getting a great return on its investment.
Why Your Business Can't/Shouldn't Try to Buy & Use Yext on Their Own
Could your business just purchase Yext services and manage it on its own? Yes. But you won't get the maximum value out of it, and your Google rankings will fall or stay stagnant. Yext is most useful when all other SEO requirements for top ranking on Google are met.
What Happens If Your Business Doesn't Have Hyper Local?
Alternatively, when prospective clients do a local search and don't see your website or a listing for your company, they will likely search for your competitors and end up buying their products and services instead. That means you lose leads and sales. Simply put, ranking higher on local searches will help your business edge out local competitors and allow you to keep or even increase your leads and sales.