Another Google Algorithm Update
Keeping up with Google and Staying Ahead of your Competition in Search
In order to appear ahead of your competition and to be seen high on the first page of the search results page, you need search engine optimization (SEO). The key to amazing SEO that actually works and provides the results you want is to go with a marketing company that studies, understands and makes the web crawlers work for you.
Search engines, such as Google, Yahoo and Bing, all follow a very similar search algorithm. As hackers, the technology and user needs continue to change, so will and does the algorithm of the web crawlers.
Recently, Google has updated their Penguin algorithm, which will have a big effect on numerous websites. Here's how Barry Schwartz describes it:
"Penguin is Google's filter to fight spam that gets past its regular spam fighting defenses. It is used periodically, and when sites are hit by it, they retain a massive penalty until they clean up their spam problems. Then they have to wait until the next time the Penguin filter is run. If Google's filter likes what it sees, the sites have their penalties lifted."
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