MAXtech Podcast Episode 2: What Is SEO?

MAXtech Podcast Episode 2: What Is SEO?

Getting high-volume, quality traffic to your site is hard. Internet users are finicky creatures with high expectations and incredibly short attention spans. They’re looking for the information they want, and they want it now—and you better give it to them, or they’re leaving for the next site.

You can’t stop everyone from leaving; you can’t even stop most of the people leaving. What you can do, though, is drive organic traffic to your site and give them information they want and need to make a decision. To drive that qualified traffic, you use Search Engine Optimization (SEO) to target keywords that you know your audience is searching for.

To get that organic traffic, you have to know what your audience is looking for, and you have to know how the search engine algorithms that parse searches and deliver results weight those results. It’s a delicate and ever-changing balance. But if you get it right, you’ll get tons of users coming to your site, and they’ll find then information they need. Even if they don’t make a decision on that visit, they’ll return—again, if you do it right.

There’s a lot that goes into a good SEO process, but this is a very brief overview of what all goes into SEO:

Onsite SEO

·        Front-end

o   Keywords, content, readability

o   Internal & external links

o   Imagery, videos, GIFs

·        Back-end

o   Hx tags, title tags, OG tags, alt tags

o   Meta and title descriptions

o   Load speed, usability, accessibility

o   Crawlability

Offsite SEO

·        Backlinks

o   Guest blogging

o   Review Marketing

o   Influencer outreach

·        Social Media

o   Create brand awareness

o   Engage audience

o   Promote activity

For more in-depth discussion on SEO, check out the video above. We talk to our in-house SEO expert Hemanth about what goes into a successful SEO campaign. Be sure to subscribe to our YouTube channel-MAXtech Agency and stay tuned in. You should also check out our blog for more great information on a variety of topics.

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