Marketing, McDonalds and the Truth

It's a game being played by millions of Americans, and believe it or not, they aren't participating on their smartphones and/or mobile devices. It's McDonald's adaptation of the classic Parker Brothers' game, "Monopoly," where people can eat and play simultaneously.


The game works like this: if you buy certain food items from McDonald's, you get game pieces. Match similar game piece colors to build a monopoly and win cash and other prizes. From a marketing standpoint, the game is genius for two reasons: one, people need to eat, they already like McDonald's and get to play a game while they consume. And two, the payouts are small because you have a better shot at winning the real lottery than winning at McDonald's Monopoly. Here's why:

One of the colors needed to complete any monopoly is very rare. How rare?

Short Line Railroad #526 (1 in 57,833,265)

Water Works #527 (1 in 162,960,407)

Mediterranean Avenue #501 (1 in 651,842)

Vermont Avenue #504 (1 in 144,583,163)

Virginia Avenue #508 (1 in 130,368,326)

Tennessee Avenue #510 (1 in 2,429,970)

Kentucky Avenue #512 (1 in 32,592,082)

Ventnor Avenue #516 (1 in 8,691,222)

Pennsylvania Avenue #520 (1 in 325,920,814)

Boardwalk #522 (1 in 651,841,628)

Don't waste your time calling your friend in a far-away state or trying to trade pieces online-if you have any of those above pieces you're basically a winner. If someone else does there's no motivation to trade for less-rare pieces.

Concerned about your marketing strategies and promotions? Get the best plan possible by calling MAXtech Agency at 800-367-2570.

Have your say

Feel free to take part in the discussion! Please be nice and do not include any abusive comments or spam. All comments are moderated and MAXtech Agency reserves the right to delete any comment.