Why You Must Have an SSL Certificate
Importance of SSL
Website security is paramount. The damage that can be done from getting hacked, from having to pay a ransom to losing clients forever, is massive.
When users and customers do a search, Google and other web crawlers only want to present the most secure sites on the SERP (search engine results page). If you don’t have an SSL certificate, the crawlers don’t know if your site is safe. As a result, they will put your competitors’ sites above you as your website falls further down the results page.
Also, if you don’t have an SSL certificate, Google will eventually display a security warning to any user attempting to go to your site, further impeding your traffic.
SSL isn’t something you just pay for to appease Google. Getting certified means your site is actually encrypted and secure.
What’s the cost? There is a one-time installation fee of $125 and the certificate itself costs $29.99 a year. The best method is to get the certificate for two or three years so you don’t have to pay the install fee, annually.
It is also extremely quick and easy to get your website certified, so there’s no downtime or hassle.
To have the best search results and to ensure a safe and secure website, get an SSL certificate. MAXtech isn’t making any real money off of SSLs; it’s about informing our clients and understanding where things are headed.
If you have questions or want to get your site certified, give MAXtech a call and we can help: 614-401-8800.