Twitter's Deal With Google
What You Need To Know About Twitter Partnering Up With Google
In case you haven't heard, Twitter's CFO, Anthony Nato, really wants Twitter to be one of the top revenue generating Internet companies in the world - reaching $14 billion a year in the next decade. In fact, those were his exact words. And what's the best way to do that? Well, there were lots of options and plans discussed, but one of the first things they did was partner back up with Google. I mean, how could you not want to partner with a giant like Google?
You may recall in 2009 the two companies agreed to allow tweets to display in Google search results. But this fizzled after a couple of years due to the COO of Twitter wanting more control of the content. Now however, this deal may lead to an increase in both revenue and traffic - something Twitter could use more of. After all, they may have exceeded revenue estimates last quarter, but user growth continues to slow.
Twitter's plans are rather detailed and extensive, so we'll spare you the details - but basically they want to monetize syndicated content, and diversify their advertising products. Which is really a good plan regardless of the quarter or the partnership, when you think about it.
What Are You Likely To See Going Forward?
Well, you may see more promoted tweets popping up again, on Google and on Flipboard, or elsewhere. And you may see a new feature they're toying with called Instant Timeline, which would show up as relevant search results even if you're logged off of Twitter, or don't have an account yet. It's another genius idea for getting more people to sign up - so they can view the content they just clicked on.
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